Jessica McBride, a Wisconsin Right Now contributor, is a national award-winning journalist and journalism educator with more than 25 years in journalism. She is recipient of the UW-Milwaukee Alumni Foundation’s teaching excellence award, for her innovations in teaching and her founding of the Minority Media Association, which champions media diversity. She was the co-founder of the U-View campus television program focusing on bringing diverse voices to campus and improving media diversity.
Jessica McBride’s journalism career started at the Waukesha Freeman newspaper in 1993, covering City Hall. She was an investigative, crime, and general assignment reporter for the Milwaukee Journal Sentinel for a decade. Since 2004, she has taught journalism at the University of Wisconsin-Milwaukee. Her work has appeared in many news outlets, including Patch.com, WTMJ, WISN, WUWM, Wispolitics.com, OnMilwaukee.com, Milwaukee Magazine, Nightline, El Conquistador Latino Newspaper, Japanese and German television, Channel 58, , , , Heavy.com, BBC, , and others.
Jessica McBride, Milwaukee, Wisconsin area resident, has appeared on true-crime programs for Investigation Discovery, Oxygen Channel, and History Channel. She has a Master’s Degree in Mass Communication from UWM and judges statewide journalism competitions nationwide for press clubs in states ranging from Idaho to Louisiana. Her work is her own and does not represent the institutions where she works, including UWM.
Learn more about Jessica here.
Jessica’s Journalism career started when she was in college. While studying in college, She worked part-time as Suburban reporter from May 1992 to May 1993 at the Milwaukee Journal – Milwaukee, Wisconsin. She then joined the columnist for the Waukesha Freeman, On Milwaukee.com, and El Conquistador Latino newspaper (Freeman columns also appear in the – Waukesha, Wisconsin as a full-time reporter in 1993. She left this job to serve as a full-time General Assignment and crime reporter at Wisconsin’s largest newspaper, the , Milwaukee, WI in August 1994. Jessica McBride spent years as an award-winning reporter at the Milwaukee Journal Sentinel. She switched to a teaching career in 2000. She is a former West Bend Daily News and Oconomowoc Enterprise. Some of her columns were published in both and languages.
As a teacher, Jessica McBride has been the recipient of a teaching excellence award and is known for her innovations in teaching and her championing of media diversity. In 2000, Jessica McBride joined the to work as an ad-hoc Lecturer and taught news reporting each semester. She was promoted in 2004 to a full-time position at UWM, and she is a senior lecturer with indefinite status, which she was awarded in 2010 after four levels of review for excellence in teaching, professional creative work, and service.
Society of Professional Journalists, national contest
First place: Best online college feature reporting in the country (Project covering Somali immigration to Barron, Wis.). Welcome to Barron
National finalist: Feature writing (Project covering midterm election trends in Crawford County, Wis.) The Village That Flipped Back
National finalist: General news photography (Project covering gun issues in the wake of Parkland, Florida in three states). Photo from March for Our Lives event.
Milwaukee Press Club awards
Best blog (Project covering gun issues). UWM Covers March for Our Lives.
Best blog (Project covering gun issues). UWM Covers the Gun March on Washington * Wisconsin.
Best news story (Project covering gun issues). Two Americas, 32 Miles Apart
Wisconsin College Media Association
Second Place. News photography (Project covering gun issues). Generation Lockdown.
Honorable mention. News photography (Project covering Hurricane Harvey). Hurricane Harvey
Third Place. Feature photography (Project covering Somali immigration to Barron). Welcome to Barron
Second place. In-depth story. (Project covering midterms in Crawford Co, Wis.)
Third place. In-depth story. (Project covering gun issues). Crossing the gun divide
Honorable mention. In-depth story. (Project covering Hurricane Harvey.) Un/Natural Disaster.
First place. Public affairs reporting. (Project covering gun issues). Generation Lockdown
First place. Feature story. (Project covering Somali immigration. Barron, Wisconsin: An immigration story.
Regional Society of Professional Journalists Contest (four states)
First Place. Feature writing. Hurricane Harvey.
First place. General news photography. Hurricane Harvey.
Finalist. Feature writing. (project on Flint Water crisis). Overview story.
Finalist. Feature photography (Flint project). Package of photos.
Finalist. Online in-depth reporting. (Flint project). Finding Flint.
Midwest Broadcast Journalists Association Eric Sevareid awards
First place, multimedia storytelling by a team. In Harvey’s Wake.
Award of merit, multimedia storytelling by a team. Finding Flint.
Regional award, (Hurricane Harvey), overview story.
Wisconsin College Media Association
First place. Public Affairs reporting (Flint project). Finding Flint
First place. In-Depth Story (Mississippi River Valley election project).
First place. Use of multimedia. (Flint). Finding Flint
Second place. Use of multimedia. (Mississippi River Valley).
Milwaukee Press Club
Online use of multimedia. (Flint). Finding Flint
Online use of multimedia. (Hurricane Harvey). In Harvey’s Wake.
Online blog. (Flint). Water is Life
Society of Professional Journalists, Regional
Finalist, (Mississippi project)
Milwaukee Press Club
Long feature story (Flint). It’s not the water
Use of multimedia (Mississippi).
News story (Mississippi project).
Disclosure re Wauwatosa stories: Jessica McBride is the niece of Wauwatosa Mayor Dennis McBride.