Thursday, April 25, 2024
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Thursday, April 25, 2024

Milwaukee Press Club 'Excellence in Wisconsin Journalism' 2020 & 2021 Award Winners

Jessica McBride | Milwaukee Award Winning Journalist | 2023

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Jessica McBride, Milwaukee Journalist

LinkedIn: https://www.linkedin.com/in/jessicamcbride1
Facebook: https://www.facebook.com/jessica.mcbride100

Jessica’s opinions on this website and all WRN and personal social media pages, including Facebook and X, represent her own opinions and not those of the institution where she works. 

Jessica mcbride milwaukee
Jessica mcbride, milwaukee.

Jessica McBride, Milwaukee journalist, and a Wisconsin Right Now contributor, is a national award-winning journalist and journalism educator with more than 25 years in journalism. She is recipient of the UW-Milwaukee Alumni Foundation’s teaching excellence award, for her innovations in teaching and her founding of the Minority Media Association, which champions media diversity. She was the co-founder of the U-View campus television program focusing on bringing diverse voices to campus and improving media diversity.

U View example.

Jessica McBride’s journalism career started at the Waukesha Freeman newspaper in 1993, covering City Hall. She was an investigative, crime, and general assignment reporter for the Milwaukee Journal Sentinel for a decade. Since 2004, she has taught journalism at the University of Wisconsin-Milwaukee. Her work has appeared in many news outlets, including Patch.com, WTMJ, WISN, WUWM, Wispolitics.com, OnMilwaukee.com, Milwaukee Magazine, Nightline, El Conquistador Latino Newspaper, Japanese and German television, Channel 58, Reader’s DigestTwist (magazine)Wisconsin Public Radio, Heavy.com, BBC, Wisconsin Policy Research Institute, and others. 

Jessica McBride, Milwaukee, Wisconsin area resident, has appeared on true-crime programs for Investigation Discovery, Oxygen Channel, and History Channel. She has a Master’s Degree in Mass Communication from UWM and judges statewide journalism competitions nationwide for press clubs in states ranging from Idaho to Louisiana. Her work is her own and does not represent the institutions where she works, including UWM.

  • Jessica McBride is a winner of prestigious state journalism awards for categories including investigative reporting, column writing, blogging, feature story that first appeared on the Web, story that contributed to the community welfare, short feature writing, magazine feature writing, spot-news reporting, explanatory/interpretive reporting, and best continuous reporting. She is the winner of the national Clark Mollenhoff Award for Excellence in Investigative Reporting. She won regional awards in investigative reporting and personality profile.
  • Milwaukee Journal Sentinel (winner of newspaper staff award).
  • Some highlights:
    • UW-Milwaukee Alumni Association Teaching Excellence Award for academic staff recipient, 2008.
    • Co-editor of Media Milwaukee, the department’s national, regional, and state award-winning online news site.
    • Founder and faculty advisor for the Minority Media Association of UWM. This is a student media club that champions diversity in the media. Among other activities, the club brings diverse speakers to campus and obtains grants to send diverse students to career fairs sponsored by the National Association of Black Journalists and others.
    • Has chaired the Curriculum and Internship and Scholarships Committees. Member of the JAMS transition committee. Has served on many departmental committees.
    • Helped create and produce content for the U View campus television show on media diversity.
    • Created the department’s first Living Learning Community.
    • Received student success certificate.
    • Conducted scholarly research into the media that was presented internationally in South Africa, Australia, and Belgium. Scholarly work published in prestigious Australian journal.
    • Helped develop guidelines on social media for international journalism educators at the World Journalism Education Congress, 2010, 2013.
    • Frequent judge of state press association contests (Idaho, Syracuse, New Orleans, etc.).
    • Former Advisory Board member of the WISN Political Commitment project.
    • Supervised student advertising assignment that was turned into a Super Bowl ad by Chevrolet.
    • Convergence and Society: The Participatory Web, University of South Carolina, presenter, “Using Blog Talk Radio in the Classroom.” Fall 2008.
    • Student work in classes has won numerous state and regional reporting and writing awards and first-place national Society of Professional Journalists’ awards for online in-depth reporting and for online feature reporting.
    • Previous class partnerships with Student Press Law Center of Virginia, Journal Communications NOW, Patch.com, Urban Milwaukee.com, Wisconsin Innocence Project.
    • Obtained immersion project grant.
    • Jessica McBride teaching evaluations at UWM scored an average of 4.4 on a 0 to 5 scale for all classes from hire to indefinite status.
    • Created and runs a professional social media course that supervises the department’s social media pages

Learn more about Jessica here.

Jessica McBride: Education & Career Accomplishments

Jessica McBride was the class Salutatorian for Flambeau High School in Tony, Wisconsin. She also won a US Army National Award and participated in all-conference volleyball. She went to the University of Wisconsin–Milwaukee and graduated with a Bachelor’s degree in Print and Broadcast Journalism in 1992. She completed post-graduation with Master’s degree a in Mass Communication in 1993. Jessica McBride is part of a Milwaukee journalism family as newspapers were a family affair; her grandparents were reporters for the Milwaukee Journal and Milwaukee Sentinel and her father was a film critic for Daily Variety and works as a professor or cinema.
Jessica mcbride milwaukee
Jessica mcbride

Jessica’s Journalism career started when she was in college. While studying in college, She worked part-time as Suburban reporter from May 1992 to May 1993 at the Milwaukee Journal – Milwaukee, Wisconsin. She then joined the Waukesha Freeman – Waukesha, Wisconsin as a full-time reporter in 1993. She left this job to serve as a full-time General Assignment and crime reporter at Wisconsin’s largest newspaper, the Milwaukee Journal Sentinel, Milwaukee, WI in August 1994. Jessica McBride spent years as an award-winning reporter at the Milwaukee Journal Sentinel. She switched to a teaching career in 2000. She is a former columnist for the Waukesha FreemanOn Milwaukee.com, and El Conquistador Latino newspaper (Freeman columns also appear in the West Bend Daily News and Oconomowoc Enterprise. Some of her columns were published in both English and Spanish languages. 

Jessica McBride has worked in many forms of the media. She has worked as a fill-in editor for Patch Media for various metropolitan Milwaukee area online news sites. She helped Patch.com run sites in communities ranging from Whitefish Bay to Menomonee Falls, Wisconsin until Patch discontinued its Wisconsin sites.

Jessica McBride: Teacher

As a teacher, Jessica McBride has been the recipient of a teaching excellence award and is known for her innovations in teaching and her championing of media diversity. In 2000, Jessica McBride joined the University of Wisconsin–Milwaukee to work as an ad-hoc Lecturer and taught news reporting each semester. She was promoted in 2004 to a full-time position at UWM, and she is a senior lecturer with indefinite status, which she was awarded in 2010 after four levels of review for excellence in teaching, professional creative work, and service.

She teaches in the Journalism, Advertising, and Media Studies Department, including courses and topics, such as: Integrated Reporting, Advanced Integrated Reporting, Opinion Writing, Social Media, Race and Ethnicity in the Media and many more.

Examples of Some of Jessica McBride’s Awards

Milwaukee Press Club: 2014 Excellence in Journalism Award


Milwaukee Press Club: 2007 Excellence in Journalism Award


Milwaukee Press Club: 2006 Excellence in Journalism Awards

Student work created under Jessica McBride’s supervision as a teacher has won many, many awards, nationally, regionally, and statewide.
News stories about award-winning work created in part in Jessica’s classes:
UWM students win SPJ awards
UWM student awards total 62
Here are just some recent examples of student work in the immersion projects that Jessica McBride helped supervise (there are many, many more).

2019

Society of Professional Journalists, national contest

First place: Best online college feature reporting in the country (Project covering Somali immigration to Barron, Wis.). Welcome to Barron

National finalist: Feature writing (Project covering midterm election trends in Crawford County, Wis.) The Village That Flipped Back

National finalist: General news photography (Project covering gun issues in the wake of Parkland, Florida in three states). Photo from March for Our Lives event.

Milwaukee Press Club awards

Best blog (Project covering gun issues). UWM Covers March for Our Lives.

Best blog (Project covering gun issues). UWM Covers the Gun March on Washington * Wisconsin.

Best news story (Project covering gun issues). Two Americas, 32 Miles Apart

Wisconsin College Media Association

Second Place. News photography (Project covering gun issues). Generation Lockdown.

Honorable mention. News photography (Project covering Hurricane Harvey). Hurricane Harvey

Third Place. Feature photography (Project covering Somali immigration to Barron). Welcome to Barron

Second place. In-depth story. (Project covering midterms in Crawford Co, Wis.)

Third place. In-depth story. (Project covering gun issues). Crossing the gun divide

Honorable mention. In-depth story. (Project covering Hurricane Harvey.) Un/Natural Disaster.

First place. Public affairs reporting. (Project covering gun issues). Generation Lockdown

First place. Feature story. (Project covering Somali immigration. Barron, Wisconsin: An immigration story.

2018

Regional Society of Professional Journalists Contest (four states)

First Place. Feature writing. Hurricane Harvey.

First place. General news photography. Hurricane Harvey.

Finalist. Feature writing. (project on Flint Water crisis).  Overview story.

Finalist. Feature photography (Flint project). Package of photos.

Finalist. Online in-depth reporting. (Flint project). Finding Flint.

Midwest Broadcast Journalists Association Eric Sevareid awards

First place, multimedia storytelling by a team. In Harvey’s Wake.

Award of merit, multimedia storytelling by a team. Finding Flint.

Regional award, (Hurricane Harvey), overview story.

Wisconsin College Media Association

First place. Public Affairs reporting (Flint project). Finding Flint

First place. In-Depth Story (Mississippi River Valley election project).

First place. Use of multimedia. (Flint). Finding Flint

Second place. Use of multimedia. (Mississippi River Valley).

Milwaukee Press Club

Online use of multimedia. (Flint). Finding Flint

Online use of multimedia. (Hurricane Harvey). In Harvey’s Wake.

Online blog. (Flint). Water is Life

2017

Society of Professional Journalists, Regional

Finalist, (Mississippi project)

Milwaukee Press Club

Long feature story (Flint). It’s not the water

Use of multimedia (Mississippi).

News story (Mississippi project).

Disclosure re Wauwatosa stories: Jessica McBride is the niece of Wauwatosa Mayor Dennis McBride.

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Prosecutors Begin Laying Out Case Against Trump to Jury

Federal prosecutors on Monday began laying out what they say is election fraud in 2016 by former President Donald Trump.

Trump, 77, is the first former U.S. president to be charged with a felony. Prosecutors and defense attorneys presented their opening statements to the jury of five women and seven men.

Prosecutors said Trump corrupted the 2016 election, The Hill reported on Monday.

"This case is about a criminal conspiracy and a cover-up," Manhattan prosecutor Matthew Colangelo said. "The defendant, Donald Trump, orchestrated a criminal scheme to corrupt the 2016 election, then covered it up."

Trump will spend four days a week in court in New York for the next six to eight weeks on state charges that he disguised hush money payments to two women as legal expenses during the 2016 election. Judge Juan Merchan has not scheduled trial days on Wednesdays.

On Monday, his defense attorneys said he had done nothing wrong.

"President Trump is innocent," Trump attorney Todd Blanche told the jury. "He did not commit any crimes. The Manhattan district attorney's office should never have brought this case."

Trump pleaded not guilty in April 2023 to 34 felony counts of falsifying business records.

Merchan's gag order remains in place, ordered last month before the trial began. Trump, the nation's 45th president, is prohibited from making or directing others to make public statements about witnesses concerning their potential participation or about counsel in the case or about court staff, district attorney staff or family members of staff.

Prosecutors said Trump's $130,000 payment to adult film actress Stormy Daniels was falsely covered up as a business expense, that the money was to help keep her quiet. Prosecutors say they had a sexual encounter.

Prosecutors also said Trump paid Karen McDougal, a Playboy magazine "Playmate," and reimbursed then attorney and fixer Michael Cohen to cover it up.

"This was a planned, coordinated, long-running conspiracy to influence the 2016 election, to help Donald Trump get elected through illegal expenditures to silence people who had something bad to say about his behavior," Colangelo said. "It was election fraud, pure and simple."

Reuters reported that Blanche countered that Manhattan District Attorney Alvin Bragg should have never brought the case to trial.

"There's nothing wrong with trying to influence an election" Blanche said. "It's called democracy. They put something sinister on this idea, as if it's a crime."

Prosecutors say Trump falsified internal records kept by his company, hiding the true nature of payments that involve Daniels ($130,000), McDougal ($150,000), and Trump's former personal lawyer Michael Cohen ($420,000). Prosecutors say the money was logged as legal expenses, not reimbursements. In a reversal of past close relationships now pivotal to the prosecution against him, both Cohen and Daniels are expected to testify.

Under New York state law, falsifying business records in the first degree is a Class E felony that carries a maximum sentence of four years in prison.

Even if convicted and sentenced to jail, Trump could continue his campaign to return to the White House. He's facing the Democratic incumbent who ousted him in 2020, 81-year-old President Joe Biden.

Trump faces 88 felony charges spread across four cases in Florida, Georgia, New York and Washington.Trump has said the criminal and civil trials he faces are designed to keep him from winning the 2024 rematch versus Biden.

Waukesha County DA Declines Charges in Brandtjen Campaign Finance Case

(The Center Square) – Another local prosecutor declined to bring charges against a Republican state lawmaker in a campaign funding raising case.

Waukesha County’s District Attorney Sue Opper said she would not file charges against state Rep. Janel Brandtjen. But Opper said she is not clearing Brandtjen in the case.

“I am simply concluding that I cannot prove charges against her. While the intercepted communications, such as audio recordings may be compelling in the court of public opinion, they are not in a court of law,” Opper said.

Wisconsin’s Ethics Commission suggested charges against Brandtjen and a handful of others in a case that investigators say saw them move money around to allegedly skirt Wisconsin’s limits on campaign donations.

Opper said the Ethics Commission investigation was based on “reasonable suspicion and then probable cause.” But she added that those “burdens are substantially lower than proof beyond a reasonable doubt which is necessary for a criminal conviction.”

Opper said the Ethic Commission could pursue a civil case against Brandtjen and the others. She also opened the door to other investigations.

“This decision does not clear Rep. Brandtjen of any wrongdoing, there is just not enough evidence to move forward to let a factfinder decide,” Opper said.

She’s the fourth local prosecutor in the state to decide against filing charges.

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Brad Schimel Says He Won’t Repeat Mistakes of Last Supreme Court Race

(The Center Square) – Judge Brad Schmiel says he’s not going to repeat the mistakes of the last supreme court race in Wisconsin.

Schimel told News Talk 1130 WISN’s Jay Weber he isn’t going to politicize the race like liberal Justice Janet Protasiewicz, and he’s not going to ignore his campaign like former conservative Justice Dan Kelly.

Schimel said he can run for the court next year without injecting Republican politics into the court.

“I've had plenty of people on our side that suggested ‘Brad, you just got to do the same.’ No. I cannot do that,” Schimel said. “We still have to respect the rule of law. We still have to respect the Constitution. We still have to respect judicial ethics. I'm not going to go out and promise people what I'm going to do. But I will promise people that they can look at my record, and they know that I've done the right thing. That I have put the law above politics. I put the law above my own personal opinions.”

Republicans roundly criticized Protasiewicz for her comments about abortion and Wisconsin’s state legislative maps during the 2023 campaign.

Republicans also roundly criticized former Justice Dan Kelly, who lost to Protasiewicz, for his perceived lack of campaigning.

“We couldn’t have put a brighter, more reliable conservative on the Wisconsin Supreme Court than Dan Kelly,” Schmiel added. “But, with the campaign there were some mistakes that were made.”

Chief among them, Schimel said, was Kelly’s decision to reject money from the Wisconsin Republican Party that could have gone toward TV ads.

Schimel said that left Kelly at a huge disadvantage.

“Janet Protasiewicz took almost $10 million from the state [Democratic] Party. Dan took the money too late. He realized ‘Oh my gosh, I'm going to get burned on this.’ By the time he took it the best ad buys were gone, and he wasn't able to spend the money effectively,” Schimel said. “He spent $585,000 on TV. That was what his campaign spent. Janet Protasiewicz’s campaign spent $10.5 million. When you are out-spent 20-to-one on TV, you better just start writing your concession speech.”

Schmiel vowed not to be outspent this time around.

“I have made it clear. I will take all legal, ethical contributions to my campaign because we have to win,” Schimel said. “Because we have to stop standing on this hill of principle that we end up dying on.”

Defund NPR

Multiple Bills Introduced in Congress to Defund NPR

Several U.S. House Republicans introduced multiple pieces of legislation to defund National Public Radio following new allegations of “leftist propaganda” from the taxpayer-funded news source.

House Freedom Caucus Chair Bob Good, R-Va., Rep. Jim Banks, R-Ind., and Rep. Claudia Tenney, R-N.Y., introduced similar legislation to prohibit federal funding for NPR, including barring local public radio stations from utilizing money from federal grants to “purchase content or pay dues to NPR.”

Over the years, Republicans have made multiple attempts to defund NPR, citing similar complaints. The latest outrage follows an editorial from former NPR Editor Uri Berliner, who criticized the news source claiming it had "lost America's trust."

Berliner criticized NPR’s coverage of alleged Russian interference in the 2016 presidential election, the COVID-19 lab leak theory and of Hunter Biden's abandoned laptop as examples of the outlet’s left-leaning bias. He described “the most damaging development at NPR: the absence of viewpoint diversity.”

Banks took aim at NPR’s new Chief Executive Officer Katherine Maher, who has expressed criticism of the First Amendment in efforts to combat “misinformation.”

“NPR’s new CEO is a radical, left-wing activist who doesn’t believe in free speech or objective journalism. Hoosiers shouldn’t be writing her paychecks. Katherine Maher isn’t qualified to teach an introductory journalism class, much less capable of responsibly spending millions of American tax dollars,” said Banks.

The Indiana congressman continued by describing the news outlet as a “liberal looney bin” under prior leadership, drawing attention to a systemic problem.

“It’s time to pull the plug on this national embarrassment. Congress must stop spending other people’s hard-earned money on low grade propaganda,” Banks lamented.

Good was a bit more reserved in his take-down of the news outlet.

“It is bad enough that so many media outlets push their slanted views instead of reporting the news, but it is even more egregious for hardworking taxpayers to be forced to pay for it. National Public Radio has a track record of promoting anti-American narratives on the taxpayer dime,” Good said in a news release. “My legislation would ensure no taxpayer dollars are used to fund the woke, leftist propaganda of National Public Radio.”

Tenney, a former newspaper owner and publisher, accused NPR of using taxpayer funds to “manipulate” and promote a political agenda controlled by “left-wing activists.”

"I understand the importance of non-partisan, balanced media coverage, and have seen first-hand the left-wing bias in our news media. These disturbing reports out of NPR confirm what many have known for a long time: NPR is using American taxpayer dollars to manipulate the news and lie to the American people on behalf of a political agenda. It’s past time the American people stop footing the bill for NPR, and the partisan, left-wing activists that control it," Tenney said in a news release.

The lawmakers cited the political make-up of the NPR’s D.C. news team, which they say includes 87 registered Democrats and no registered Republicans.

The Center Square uncovered records showing that Maher exclusively donated to Democratic political candidates before her role at NPR. Her largest donation of $1,500 was given to Virginia Congressman Tom Perriello in 2017, and most frequently donated to Virginia state Sen. Jennifer Carroll Foy, in the amounts of $25 over nine times.

Good underscored the original purpose for the publicly funded news outlet, which he says was “created to be an educational news source and to ‘speak with many voices.’” He added that NPR has now become “a primary outlet for advancing biased and radical media coverage of political and social issues.”

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Rep. Janel Brandtjen: Threats to WEC Chief Don’t Help

(The Center Square) – One of the biggest critics of Wisconsin’s election administrator says no one should be threatening her and says threats don’t help fix election integrity issues.

State Rep. Janel Brandtjen, R-Menomonee Falls, on Tuesday offered her thoughts after the Wisconsin Elections Commission confirmed elections administrator Meagan Wolfe is receiving extra security protection.

"Threatening Administrator Meagan Wolfe, or any election official, is unacceptable and counterproductive. Venting frustrations on individuals like Wolfe, clerks, or poll workers is not only illegal but also harmful to rebuilding trust in our elections,” Brandtjen said. “Threats only undermine our republic and empower the courts and media. It's essential to address any concerns about election processes through legal channels. Threats have no place in our democracy.”

Brandtjen has been one of Wisconsin’s loudest critics of Wolfe. She led hearings as far back as 2021 into Wolfe’s role in the 2020 election. Brandtjen also led the push to get Wolfe removed from the Elections Commission.

“Wolfe’s term has indeed expired, and according to Wisconsin Statutes 15.61(1)(b)1, she should be removed, but Republicans are too worried about the press or too compromised to follow existing law.” Brandtjen said.

The Wisconsin Elections Commission on Monday clarified that Wolfe is receiving extra security but refused to offer any details.

“The Wisconsin Elections Commission has had productive conversations about safety and security with state leadership, including the governor’s office, which is tasked with approving security measures for state government officials,” WEC spokesperson Riley Vetterkind said in a statement. “Those conversations have resulted in additional security measures being approved for Administrator Wolfe and the WEC when the need arises.”

Brandtjen on Tuesday blamed Wisconsin Republicans, and once again blamed Assembly Speaker Robin Vos, for Wolfe’s continued time on the Elections Commission.

“It's disappointing that Sen. Dan Knodl and Rep. Scott Krug, chairs of the election committees, have not exercised their investigative and subpoena powers. This inaction has allowed the neglect of essential laws, such as providing ballots to individuals declared incompetent, lack of checks in military ballot requests, an insecure online system, and improper guidance on voting for homeless individuals without proper documentation,” she said. “The Legislature, particularly Speaker Vos' control, is responsible for the frustration caused by election irregularities due to their inaction.”

Wisconsin’s local election managers have reported an uptick in threats and angry rhetoric since the 2020 election, and some local election offices have taken extra precautions. But there haven’t been any cases in Wisconsin where someone has acted on an election threat.

Wisconsin’s Largest Business Group Sues Over Evers’ 400-year School Funding Veto

(The Center Square) – There is now a legal challenge to Gov. Tony Evers’ 400-year school funding veto.

The WMC Litigation Center on Monday asked the Wisconsin Supreme Court to take up their challenge to the governor’s summer veto that increased per-pupil funding for the next four centuries.

“At issue is Gov. Evers’ use of the so-called ‘Vanna White’ or ‘pick-a-letter’ veto,” the group said in a statement. “The governor creatively eliminated specific numbers in a portion of the budget bill that was meant to increase the property tax levy limit for school districts in the 2023-24 and 2024-25 fiscal years. By striking individual digits, the levy limit would instead be increased from the years 2023 to 2425 – or four centuries into the future.”

The WMC Litigation Center is an affiliate of Wisconsin Manufactures & Commerce (WMC), the combined state chamber and manufacturers’ association.

Litigation Center Executive Director Scott Rosenow said while Wisconsin’s governor has an incredibly powerful veto pen, there are limits.

“No Wisconsin governor has the authority to strike individual letters or digits to form a new word or number, except when reducing appropriations,” Rosenow said. “This action is not only unconstitutional on its face, but it is undemocratic because this specific partial veto allows school districts to raise property taxes for the next 400 years without voter approval.”

Wisconsin lawmakers and voters approved a constitutional amendment in 1990 that put limits on the governor’s veto power.

Rosenow and the WMC Litigation Center say the governor’s veto goes beyond those limits.

The legal challenge also raises the constitutional issue that all state spending has to originate with, and be approved by, the legislature.

“In no uncertain terms, 402 years is not less than or part of the two-year duration approved by the Legislature – it is far more,” concluded Rosenow. “The governor overstepped his authority with this partial veto, at the expense of taxpayers, and we believe oversight by the Court is necessary.”

The WMC Litigation Center is asking the Wisconsin Supreme Court to take the case as quickly as possible.

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